2010
ANCI Milan,Italy
Walk[in]g Shop
2nd Place
Everyone around the world relishes in the iconic image of the Italian shoe. With brick and mortar shops on the way out and the Internet not always at your disposal, retail still needs face time with the consumer. The Walk-in[g] Shop makes this possible. If you cannot travel to your favourite Italian Shoe Shop in Milan, the Walk-in[g] Shop can come to you. Geographically transient, the modular system of Walk-in[g] Shop adapts to any city, any store, anywhere. The complete system can walk itself from concept to production to assembly to display.
